Author Archives: Bruno Júlio

VCD – Value-centered Design II

In 2003 Jess McMullin wrote on Boxes and Arrows: “Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that interaction.” The article is very appropriately entitled, Searching for … Continue reading

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VCD – Value-centered Design I

Isn’t that Human-centered afterall?… Hi, welcome to 2019 🙂 afterall we are all just returning from holiday season. So, why the title of this post? well, my path in the Design > Product Management > Innovation as been leading me … Continue reading

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About Business Strategy

Been doing a bit of research and readings on the topic, to prepare some improvements on the way the company takes strategic decisions. I’ve been listening the audio version of the book “Playing to Win” and found also this short … Continue reading

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Is Manufacturing still a big driving force on the final product decisions?

This week I’ve been reflecting on this topic, as my brother shared with me an interesting podcast (Asymcar – The View From Tokyo with Bertel Schmitt) on the topic of manufacturing in the Auto industry, and how car plants have … Continue reading

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UX research: The future of good business

Something very dear to me, as I saw in my past experiences, that everytime you have the chance to perform some User Research, you bring home loads of new insights that can be translated into new requirements for product development. … Continue reading

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Someone is redesigning the Design Thinking process

So What? right? Well, make a search on Google for “UCD process” or “Design Thinking process” and many different diagrams will show up. This means that for someone new in the field, it’s almost impossible to choose one, or, you … Continue reading

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2018 In-car infotainment systems

A good read, comparing several different in-car infotainment systems Every car infotainment system available in 2018           Photo of the interior of a KIA K900.

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Weekly Readings

A New Study on Design Thinking is Great News for Designers https://medium.com/design-ibm/a-new-study-on-design-thinking-is-great-news-for-designers-593f71b40627 Putting Humans at the Center of Health Care Innovation https://hbr.org/2018/03/putting-humans-at-the-center-of-health-care-innovation How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas https://www.fs.blog/2015/11/analogies/

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What do you look for in a Senior UX Designer?

I had a chat the other day about this topic, and that lead me to write down a few ideas I have about this topic. What to look for on a Senior UX Designer?… here’s a few things that pop … Continue reading

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“You cannot control what you cannot measure” – Peter Drucker

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“An invalidated hypothesis is just as valuable as a validated one.” – Jessica Rich, Travis Lowdermilk

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“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.” – Donald A. Norman, The Design of Everyday Things

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“Want your users to fall in love with your designs? Fall in love with your users.” — Dana Chisnell

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How not to do research. Dilbert explains.

Why do I like this? because comic strips are an easy way to communicate via a medium that almost everyone is familiar. Besides it adds storytelling. Link: http://dilbert.com/strip/2012-05-07

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Quantitative VS Qualitative Data

…many companies are turning to customer research that is powered by big data and analytics. Although that approach can provide astonishingly detailed pictures of some aspects of their markets, the pictures are far from complete and are often misleading. It … Continue reading

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Design Lessons from unexpected sources

Stumbling on thought provoking content on the internet puts me a smile on my face, like someone said it’s like noise canceling headphones for the web. I found Shane Parrish’s blog through this post: The Relationship Between Design and Planning. Here … Continue reading

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Jonathan Ward @ Creative Speaker series – Nike

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Great design is about saying “no” way more than “yes”

        Via: In the Age of Experience, Great Design is Your Business Plan    

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My thoughts about Google Inbox

A friend of mine told me about Google’s new app, Inbox, and since I’m a designer, he would like to hear my opinion. This is my answer to him. First thing I have to say, is that Google made a … Continue reading

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What is Information Architecture?

Why do I share this? Because I like when someone can translate complex, abstract ideas into a very simple narrative. And Abby the IA, did just that.

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