Bruno de Oliveira Júlio

Innovation | Design Thinking | UX

Experience Design

#Experience Design #Inspiration #Strategy

Weekly Readings

A New Study on Design Thinking is Great News for Designers https://medium.com/design-ibm/a-new-study-on-design-thinking-is-great-news-for-designers-593f71b40627 Putting Humans at the Center of Health Care Innovation https://hbr.org/2018/03/putting-humans-at-the-center-of-health-care-innovation How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas https://www.fs.blog/2015/11/analogies/

“The core premise of Contextual Inquiry is very
simple: go where the customer works, observe
the customer as he or she works, and talk to
the customer about the work. Do that, and you
can’t help but gain a better understanding of
your customer. ”

Beyer and Holtzblatt, Contextual Design, 1998

Contextual Inquiry