Bruno de Oliveira Júlio

Innovation | Design Thinking | UX

Experience Design

#Experience Design #Inspiration #Strategy

Weekly Readings

A New Study on Design Thinking is Great News for Designers Putting Humans at the Center of Health Care Innovation How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

“The core premise of Contextual Inquiry is very
simple: go where the customer works, observe
the customer as he or she works, and talk to
the customer about the work. Do that, and you
can’t help but gain a better understanding of
your customer. ”

Beyer and Holtzblatt, Contextual Design, 1998

Contextual Inquiry