Quantitative VS Qualitative Data

…many companies are turning to customer research that is powered by big data and analytics. Although that approach can provide astonishingly detailed pictures of some aspects of their markets, the pictures are far from complete and are often misleading. It may be possible to predict a customer’s next mouse click or purchase, but no amount […]

Design Thinking in a nutshell

A few years ago I had the chance to have a training on Service Design with Arne from Design Thinkers, while I was still working for Novabase Consulting and based in Lisbon. Novabase was at that point starting to embrace these methodologies internaly to provide better advise to clients. Just take 5 minutes of your […]

Is your value proposition easy to understand?

Frog design presents us with this nice short video that mixes two of my great passions: Experience Design and… Cars So, they ask us a very simple question: Is your value proposition easy to understand to the client? In a world of interconnected objects, ecosystems of products and so on, it’s hard for a common […]

The Mobile Mind Shift by Forrester

Listen to an interesting perspective on the all mobile revolution going on. Read more about it here: http://solutions.forrester.com/mobile?intcmp=mkt:ban:ah:MobileMindShift

About Knowledge Management

A good prezi about knowledge management…

Internet Trends 2013

A very interesting presentation about Internet Trends. Although is not an accurate study, it gives a very good idea of behavioral and technological trends. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

7 critical success factors for managing social media in 2013

Seen on Smart Insights: We Are Social – Future Factors 2013 from We Are Social Singapore