Category Archives: Strategy

VCD – Value-centered Design II

In 2003 Jess McMullin wrote on Boxes and Arrows: “Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that interaction.” The article is very appropriately entitled, Searching for … Continue reading

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VCD – Value-centered Design I

Isn’t that Human-centered afterall?… Hi, welcome to 2019 🙂 afterall we are all just returning from holiday season. So, why the title of this post? well, my path in the Design > Product Management > Innovation as been leading me … Continue reading

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Is Manufacturing still a big driving force on the final product decisions?

This week I’ve been reflecting on this topic, as my brother shared with me an interesting podcast (Asymcar – The View From Tokyo with Bertel Schmitt) on the topic of manufacturing in the Auto industry, and how car plants have … Continue reading

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UX research: The future of good business

Something very dear to me, as I saw in my past experiences, that everytime you have the chance to perform some User Research, you bring home loads of new insights that can be translated into new requirements for product development. … Continue reading

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Someone is redesigning the Design Thinking process

So What? right? Well, make a search on Google for “UCD process” or “Design Thinking process” and many different diagrams will show up. This means that for someone new in the field, it’s almost impossible to choose one, or, you … Continue reading

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2018 In-car infotainment systems

A good read, comparing several different in-car infotainment systems Every car infotainment system available in 2018           Photo of the interior of a KIA K900.

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Weekly Readings

A New Study on Design Thinking is Great News for Designers https://medium.com/design-ibm/a-new-study-on-design-thinking-is-great-news-for-designers-593f71b40627 Putting Humans at the Center of Health Care Innovation https://hbr.org/2018/03/putting-humans-at-the-center-of-health-care-innovation How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas https://www.fs.blog/2015/11/analogies/

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What do you look for in a Senior UX Designer?

I had a chat the other day about this topic, and that lead me to write down a few ideas I have about this topic. What to look for on a Senior UX Designer?… here’s a few things that pop … Continue reading

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Quantitative VS Qualitative Data

…many companies are turning to customer research that is powered by big data and analytics. Although that approach can provide astonishingly detailed pictures of some aspects of their markets, the pictures are far from complete and are often misleading. It … Continue reading

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Jonathan Ward @ Creative Speaker series – Nike

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Great design is about saying “no” way more than “yes”

        Via: In the Age of Experience, Great Design is Your Business Plan    

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My thoughts about Google Inbox

A friend of mine told me about Google’s new app, Inbox, and since I’m a designer, he would like to hear my opinion. This is my answer to him. First thing I have to say, is that Google made a … Continue reading

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Yes, Sir

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I’m a big fan of the TV show Breaking Bad, the all Texan landscape and the plot got me hooked for months untill the last episode. I’m also a fan of cars. I always turn my head for cars with … Continue reading

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Design Thinking in a nutshell

A few years ago I had the chance to have a training on Service Design with Arne from Design Thinkers, while I was still working for Novabase Consulting and based in Lisbon. Novabase was at that point starting to embrace … Continue reading

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Doing the good, can hurt – Apple and UX good practices

Doing the good deed to users? or basic UX mistake from Apple?… “Don’t give me what I didn’t ask” some might say. And they are right. Others where probably happy to have a small gift from Apple. It’s debatable. Apple … Continue reading

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UX metaphor

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Because I always find it difficult to explain to someone what I do, I found this picture to be a very good starting point of a conversation about the topic. UX approach to solving design problems is one that goes … Continue reading

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Clay Shirky shares some ideas on Collaboration

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Design is the art of gradually applying constraints until only one solution remains

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“Radical innovation requires both evidence and intuition” – Jane Fulton Suri, Chief Creative Officer – IDEO

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Why companies need to gather good requirements

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It’s common knowledge that companies throw small fortunes on IT development in the trash, without ever seeing a proper return on that investment. The numbers are public and speak for themselves. This is one of the major concerns of decision … Continue reading

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