Quantitative VS Qualitative Data

…many companies are turning to customer research that is powered by big data and analytics. Although that approach can provide astonishingly detailed pictures of some aspects of their…

Design Lessons from unexpected sources

Stumbling on thought provoking content on the internet puts me a smile on my face, like someone said it’s like noise canceling headphones for the web. I found…

Jonathan Ward @ Creative Speaker series – Nike

Great design is about saying “no” way more than “yes”

        Via: In the Age of Experience, Great Design is Your Business Plan    

My thoughts about Google Inbox

A friend of mine told me about Google’s new app, Inbox, and since I’m a designer, he would like to hear my opinion. This is my answer to…

What is Information Architecture?

“The most hard-boiled developers, arrogant designers, and tight-fisted executives usually soften up when they get direct exposure to how customers think about their work.” – Jakob Nielsen

In car touch interfaces

Grassroots Innovation products = a rich set of requirements

Sometimes I wake up in the middle of the night with insomnia, and when that happens, the best you can do is to make that time productive (and…

Yes, Sir

Desenrascanço II

unload II

Design Thinking in a nutshell

A few years ago I had the chance to have a training on Service Design with Arne from Design Thinkers, while I was still working for Novabase Consulting…

“What do you Want?”

Doing the good, can hurt – Apple and UX good practices

Doing the good deed to users? or basic UX mistake from Apple?… “Don’t give me what I didn’t ask” some might say. And they are right. Others where…

UX metaphor

Solving public transportation problems

Good Design is a lot like clear thinking – Edward Tufte

Isn’t this right for a good interface?

Alvin Toffler – “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”