First rule about User Research: Never ask, “What do you Want?”; Second rule about User Research: Never ask, “What do you Want?; Third rule about User Research: … Well, you see where this goes, right?
I found this interesting article that puts this idea in a nutshell, and provides a good alternative. You better ask this in your next conversation with users:
- What are you trying to get done? Why?
- How do you currently do this?
- What could be better about how you do this?
