“What do you Want?”

First rule about User Research: Never ask, “What do you Want?”; Second rule about User Research: Never ask, “What do you Want?; Third rule about User Research: … Well, you see where this goes, right?

I found this interesting article that puts this idea in a nutshell, and provides a good alternative. You better ask this in your next conversation with users:

  • What are you trying to get done? Why?
  • How do you currently do this?
  • What could be better about how you do this?

 

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Source: https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e