The Swiss army knife metaphor

The ones who know me, have heard me use the Swiss Army knife metaphor several times… here’s why 🙂

“Metaphors are powerful because brains are visual, we learn by association, naturally chunk information, process visuals more quickly, understand through stories and find delight in the unexpected. Choose metaphors that are (mostly) timeless, universally recognised, and supporting the message. For inspiration, look at nature (e.g. roots, caterpillar), toys (e.g. lego bricks, puzzles) or familiar/nostalgic objects (swiss army knife, stool, hourglass).
Turning words into metaphors is challenging, but worth the effort. Good concept models need to be refined, and moved through different fidelities (from pen-and-paper sketch to digital diagram to graphically designed version).”

swissarmyknifefail

Link: http://johnnyholland.org/2010/05/ux-london-report-day-3/