Just another good example of customer experience from Nespresso. This time the deal is to let Nespresso club members choose the next TV ad, from two similar videos (Mistaken or Cup) featuring George Clooney… of course!

First I got this email:

Than took me to this flash website:

…where I choose my favorite version of the TV ad.

First, I found both the e-mail and website, non-intrusive and non-spam. Because I know the brand and my expectations about it are always positive.

Second, the voting process is very simple, and both videos load quickly. In general I took around 3 to 5 minutes in all process.

Third, what does Nespresso wants to say with this campaign?… is that the customer is important to them, so they let us choose the next TV ad…

What else!? 🙂