Frog design presents us with this nice short video that mixes two of my great passions: Experience Design and… Cars 🙂

So, they ask us a very simple question: Is your value proposition easy to understand to the client?

In a world of interconnected objects, ecosystems of products and so on, it’s hard for a common citizen to put in words what does he/she actually likes in an iPhone… But if you ask someone why does he/she likes to drive a vintage sports car… well, you might end up having a 3 hours chat on the subject.

So, the challenge for us, Designers, is to SIMPLIFY, SIMPLIFY, SIMPLIFY services and objects.