Author Archives: Bruno Júlio

“The most hard-boiled developers, arrogant designers, and tight-fisted executives usually soften up when they get direct exposure to how customers think about their work.” – Jakob Nielsen

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In car touch interfaces

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I must say that it scares me a bit to see the latest trends in car dashboards become dominated by big touch screens. Driving a car requires a great ammount of focus from the driver, one shouldn’t be able to perform other tasks … Continue reading

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Grassroots Innovation products = a rich set of requirements

Sometimes I wake up in the middle of the night with insomnia, and when that happens, the best you can do is to make that time productive (and spend the day after, drinking coffee), right?  … So, I wrote this … Continue reading

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Yes, Sir

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I’m a big fan of the TV show Breaking Bad, the all Texan landscape and the plot got me hooked for months untill the last episode. I’m also a fan of cars. I always turn my head for cars with … Continue reading

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Desenrascanço II

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Just a follow-up tp my first post on the subject (Desenrascanço). I foun this image I think it’s very funny… It’s how americans see the “desenrascanço” concept, or to “disantangle”

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unload II

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People get creative with big machines 🙂 Checkout unload I

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Design Thinking in a nutshell

A few years ago I had the chance to have a training on Service Design with Arne from Design Thinkers, while I was still working for Novabase Consulting and based in Lisbon. Novabase was at that point starting to embrace … Continue reading

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“What do you Want?”

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First rule about User Research: Never ask, “What do you Want?”; Second rule about User Research: Never ask, “What do you Want?; Third rule about User Research: … Well, you see where this goes, right? I found this interesting article that puts this idea in … Continue reading

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Doing the good, can hurt – Apple and UX good practices

Doing the good deed to users? or basic UX mistake from Apple?… “Don’t give me what I didn’t ask” some might say. And they are right. Others where probably happy to have a small gift from Apple. It’s debatable. Apple … Continue reading

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UX metaphor

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Because I always find it difficult to explain to someone what I do, I found this picture to be a very good starting point of a conversation about the topic. UX approach to solving design problems is one that goes … Continue reading

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Solving public transportation problems

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Good Design is a lot like clear thinking – Edward Tufte

Isn’t this right for a good interface?

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Alvin Toffler – “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

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unload

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Contextual Inquiry

“The core premise of Contextual Inquiry is very simple: go where the customer works, observe the customer as he or she works, and talk to the customer about the work. Do that, and you can’t help but gain a better … Continue reading

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Clay Shirky shares some ideas on Collaboration

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“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek

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The real problem is often not the one you’re asked to solve. – Jamin Hegeman ADAPTIVEPATH

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Design is the art of gradually applying constraints until only one solution remains

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Saved out of the desert by a Critroen 2CV

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Proving the reliability of the famous 2CV car mechanics, this guy managed to create a “motorcycle” out of the wrecks of his Citroen 2CV… He saved himself. Yes, Simplicity is the ultimate sophistication 🙂

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